Generic Backupify
March 17, 2014
Cloud-to-Cloud Backup

Cloud-to-Cloud Backup Will Save Your Data When Luck Isn’t on Your Side

Ever heard the expression “luck of the Irish?” Given today is St. Patrick’s Day, you may hear the saying once or twice! Now, when it comes to your company’s data how much luck is on your side?

Recently Backupify teamed up with analyst Rachel Dines of Forrester Research to present a webinar addressing the increasingly critical issue of data loss in the cloud.

We all know the cloud is growing and that more companies are migrating data to cloud applications. Does the cloud have the proper data protection and security measures in place to help companies feel confident about storing data in the cloud? Absolutely. But what about those unlucky situations that can arise from time to time? That’s right, the cloud isn’t 100 percent foolproof from employees who can change a company’s luck in a few unfortunate clicks.

Below are six pretty unlucky (and unfortunately pretty common) scenarios that Rachel outlined during her presentation related to how companies can lose data in cloud applications:

  • Migration Errors: This occurs when data is lost through sync inaccuracies, overwriting data or a human error. As we move data from application to application, migration errors happen.
  • Accidental Deletion: A common error in most companies because we’re human and humans make mistakes. Employees may delete an important document by accident, thinking everyone was set with the information or overwrite correct information with incorrect information (ex. Think overwriting a report in
  • Malicious Insiders: While we would all like to believe we live in a world where everyone we work with is perfect, that’s simply not the case. A disgruntled employee or mal-intentioned contractor can intentionally delete or overwrite critical information in a cloud applications in seconds.
  • Hacktivists: Cyber criminals are out there (just look at the recent CryptoLocker virus) and these criminals will most likely target enterprise-sized organizations with the hope of gaining access to crucial information in the cloud.
  • Rogue Applications: Integrating applications isn’t always easy. Here’s a perfect example – an application that is supposed to consolidate duplicate records but deletes unique ones instead.
  • Departing Employees: All companies have turnover and handling all the data from an employee on the way out can be tricky. For many cloud applications, deleting a user account also means deleting the data they’ve stored in there.

If you’re interested in learning more about data loss in the cloud and cloud-to-cloud backup, below is a complimentary copy of the new Forrester report “Back Up Your Critical Cloud Data Before It’s Too Late” – and remember, when it comes to your data in the cloud, don’t solely rely on luck.


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