What if you woke up one day and discovered your fitness club was hit by a ransomware virus? Your attacker is demanding $170,000 in ransom, otherwise, all of your fitness center data is at risk of permanent deletion.

Do you have a plan in place to recover your data, protect brand reputation, and protect your bottomline?

Research shows that nearly 70% of ransomware victims pay their attackers. But, this doesn’t have to be the case. By taking a step back and considering all the ways your data is vulnerable, and coming up with a comprehensive plan for data protection and backup, you can not only ward off the ramifications of a ransomware attack, but you can also proactively protect yourself from a number of other issues that arise from storing mass amounts of data for business operations.

Learn more! Backupify recently wrote an ebook discussing what types of data are most vulnerable in the fitness industry, the costs of unprotected data, and what you can do to protect yourself. Here’s a sneak peek into what you’ll discover from the ebook.

What makes your data vulnerable?

The fitness industry has not always been known as a data-centric industry. However, as more gyms and fitness centers begin adopting cloud-based SaaS applications, and leveraging IoT- powered fitness equipment, the volume of data stored either on-prem or in the cloud is rising.

When using tools like Google Workspace or Microsoft 365, it’s essential for fitness operators to understand what data is protected by these SaaS providers, and what data can be left vulnerable without backup measures in place.

The Silent Agreement: Shared Responsibility Model

If you’re using a SaaS-based application like Microsoft and Google, your fitness center should realize you’re agreeing to share responsibility for your data.

Under the shared responsibility model, Microsoft and Google must ensure application uptime, data availability, basic retention, and infrastructure-level security, while also protecting data against:

  • Service interruptions due to hardware or software failure
  • Loss of service due to natural disaster or power outage

However, fitness clubs, are responsible for protecting against the following:

  • Hackers, ransomware, and malware
  • Accidental data deletion
  • Malicious insiders

That means, without added protection, if your fitness center is in fact hit by a ransomware attack, Google and Microsoft won’t help you restore your data. And unfortunately, malicious insiders, bad actors from the outside, and accidental data deletions are common events. For example, research shows that ransomware attacks take place nearly every 11 seconds.

The Impact of Losing The Data Most Vulnerable at Your Fitness Club

When data is disturbed, deleted or altered as a result of disasters, accidents, or malicious attacks, you’re at risk of losing access to operational data such as:

  • New client leads
  • Classroom schedules
  • IoT data from integrated equipment
  • Personally identifiable data from staff and clients

(These are just a few of the forms of data that are at risk. For a comprehensive list, check out this blog.)

Regardless of the type of data you lose, the impact is far-reaching, and hidden and visible costs are realized through areas such as:

  • Lost customer loyalty: Your clients need to feel protected, if their data is exposed, or if your operations are impacted, they may look to frequent another facility.
  • Administration costs: Sorting out the data mistakes takes time and resources. Every time your data is impacted, your team will need to take time out of their busy work schedule to rectify the issues. You may also need to pay for a third-party service to help sort through the issue, if you’re unfamiliar with the process.
  • Downtime: According to Gartner, the average cost of downtime is $5,600 per minute, a fee many small or medium-sized organizations aren’t equipped to combat.
  • Compliance or retention penalties: For gyms, protecting sensitive data like financial or medical information is not just about security--it’s about being compliant, too. Most health clubs handle protected health information (PHI), and without adhering to compliance regulations, you’re at risk of receiving hefty fines as a result of a data breach. Other compliance regulations, like retention, may also be necessary for any legal issues that come up.

Our most recent ebook dives deeper into the specifics of how to know if your data is vulnerable, what data is most vulnerable in health and wellness, and the costs of unprotected data, while also providing a solution for what you can do to protect your business against inaccessible or lost data.

To learn more, download the ebook today!