Backupify is not like Carbonite, Carbonite is not like Backupify.

We like Carbonite. They offer a good product, take data protection seriously and managed to turn a minor Star Wars reference into a major software enterprise. But our two companies offer two very different solutions that many journalists, tech pundits and customers seem to conflate or confuse.

Carbonite does cloud backup. Backupify does cloud to cloud backup. Allow us to quote our own Cloud Backup Glossary to illustrate the difference.

Cloud Backup
A service that replicates the data on a local hard drive or local file system and stores that duplicate data in the cloud. It is a specialized type of offsite data backup, in that the backup is conducted over a conventional Internet connection, and the duplicate data is generally accessible from any web browser.

Like any backup, cloud backup systems are designed for the explicit purpose of protecting against data loss and minimizing the time it takes to restore lost data.

Stuff on your hard drive you backup on the web

Examples include: BackBlaze, Carbonite, CrashPlan, Mozy, Norton Online Backup

… and ...

Cloud-to-Cloud Backup
A service that replicates data stored in one cloud system and stores that duplicate data in another cloud system. Cloud to cloud backup is different from cloud backup in that it does not involve any data stored on your local hard drive.

The primary systems protected by cloud to cloud backups are web-based applications—from personal apps like Gmail to enterprise-grade SaaS applications like Salesforce—wherein the user often has limited or highly regulated access to their data. Cloud to cloud backup systems extract data from these web apps and place them in entirely separate cloud storage systems, ensuring that a software glitch or security breach in the primary system does not irrevocably destroy user data.

Cloud to cloud backup systems are also optimized to restore data from backup into the primary web application to minimize downtime and lost productivity.

TL;DR - Your stuff on the web that you backup somewhere else on the web

Examples include: Backupify, OwnBackup, Spanning Backup

Backupify backs up your cloud data, Carbonite backs up data on your hard drive. Our products do different things. You can and often should use both Backupify and Carbonite simultaneously. Hope that clears it up. Looking for further clarification on cloud backup terminology? Download our Cloud Backup Glossary below.