This week Backupify will be sponsoring Cloud World Forum in London. (If you happen to be there check out booth C264….we’re giving away some seriously awesome stuff!) In addition to the great booth swag, we’re thrilled to be part of one of the largest cloud events in EMEA and we’ll obviously be discussing the importance of cloud-to-cloud backup and how companies can better protect their critical data stored in the cloud.

As we pay attention to how various industries adopt the cloud, it’s also interesting to watch cloud adoption across geographies. While the U.S. has been a leader in adopting cloud technologies, companies in EMEA and more specifically, the UK, are rapidly embracing all things cloud as well.

According to the Cloud Industry Forum, around half of all organizations in the UK are using cloud computing in some form or another and that number will only grow. Google Apps, for example, has been adopted by more than a third of all UK colleges and universities such as the University of York and the University of St. Andrews.

A barrier to cloud adoption for many companies remains data security and EMEA has strict data security regulations. Given the increasing interest in the cloud coupled with some apprehension around storing data in cloud environments, it’s no surprise that Backupify is seeing a huge surge in UK companies turning to cloud-to-cloud backup. Our nearly 8,000 customers now include many UK companies from Essence (a London-based digital agency) to Broadgate Estates (a leading property management company). With Backupify’s plans to expand support for more cloud applications, we’re excited by the thought of welcoming more UK-based companies to our customer family!

Attending Cloud World Forum this week? Be sure to check out our CMO, John Bigay who will be discussing the importance of data protection in the cloud in this can’t miss presentation “Backup for Cloud Apps: What you Need to Know” - occurring in the Google theatre, tomorrow the 17th at 3:30 pm.

Remember to stop by booth C264 (free stuff!)